Arm reaches out of facebook page to tap user on the shoulder custom illustration

A Facebook page is NOT an alternative to a website

Julie Ewald branding, content strategy, marketing strategy, social media Leave a Comment

When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up.

Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason to skip out on having an actual website. But let’s make one thing perfectly clear: A Facebook page is NOT an alternative to a website.

Read More

man-at-laptop-with-cards-in-one-hand-blog-marketing-strategy-b2b-lead-generation

5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come. Read More

A-road-that-ends-with-a-hand-Marketing-Strategy-Roadmap-for-Brand-Blueprint

Your first step to a Marketing Strategy Roadmap: The Brand Blueprint

Dara Carr branding, content strategy, marketing strategy Leave a Comment

As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world.  You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…Read More

man holding magnifying glass SEO best practices main image

Do you ever need a search engine submission service?

Lauren Kleyer digital marketing, SEO Leave a Comment

Spoiler alert: Nope!

Search engines used to need a bit of direction to find new sites, but, fortunately, this isn’t the case anymore. Search engines have evolved; they crawl the web, follow links, and find you. You can help them along by getting out there and spreading the word about your new site, as those links make you easier to find.

Read More

Man shuffles social media cards into trash can custom illustration; a social media mistake your business might be making

A social media mistake your business might be making

Jonathan Powell branding, content strategy, digital marketing, marketing strategy, social media Leave a Comment

For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right?

Ehh… Not so much.

Read More

Magician hand reaching out from computer turning user's head into rabbit head custom illustration: btb content marketing main image

The #1 B2B content marketing strategy fail

Jonathan Powell content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button.

And now… you wait for magic to happen, right? Wrong.

Read More