Man sits in front of computer with floating dollar signs in front of him custom illustration; why you shouldnt pay per word for your content

Why You Shouldn’t Pay Per Word for Your Content

Jonathan Powell blogging, content marketing, content strategy, digital marketing Leave a Comment

Paying by the word used to make sense. In fact, it used to be the standard.

Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing.

But for most in the age of the Internet, where the bar for professional writing has significantly lowered and quantity over quality often reigns supreme, it simply doesn’t work on a universal level anymore.Read More

Arm reaches out of facebook page to tap user on the shoulder custom illustration

A Facebook page is NOT an alternative to a website

Jonathan Powell branding, content strategy, marketing strategy, social media Leave a Comment

When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up.

Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason to skip out on having an actual website. But let’s make one thing perfectly clear: A Facebook page is NOT an alternative to a website.

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5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come. Read More

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Your first step to a Marketing Strategy Roadmap: The Brand Blueprint

Dara Carr branding, content strategy, marketing strategy Leave a Comment

As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world.  You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…Read More