With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.Read More
Paying by the word used to make sense. In fact, it used to be the standard.
Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing.
But for most in the age of the Internet, where the bar for professional writing has significantly lowered and quantity over quality often reigns supreme, it simply doesn’t work on a universal level anymore.Read More