HubSpot-helps-you-reach-marketing-goals

How HubSpot helps you reach your marketing goals

Teodora Pirciu digital marketing, inbound marketing, marketing automation Leave a Comment

When your business is expanding, it’s vital to equip your team with the right tools to manage and scale marketing and sales efforts. After all, there’s little reason to undertake initiatives if you can’t keep them organized or measure their success. If you’re at that point in your business, you’ve likely heard about HubSpot services and how the platform can help you reach your marketing goals. Maybe you’ve even tested it out and decided to dive in deeper. Or you know nothing about it at all.

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5 Marketing automation tips for successful B2B tech companies

Teodora Pirciu marketing automation Leave a Comment

B2B tech companies often find it difficult to generate quality leads and convert them into sales with marketing automation. This struggle can be the result of poorly combined marketing strategies and a lack of documented marketing processes. Ironically, you can be very good at streamlining business operations for your clients, and yet, not see how to apply the same rules for your marketing.

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Illustration on red background of two people in masks an appropriate distance apart, hugging in spirit

COVID-19 crisis communications for B2B brands

Julie Ewald content strategy, FAQ, marketing strategy Leave a Comment

With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.

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illustration of a woman in from of a laptop with a white paper floating out of it's screen

What’s the deal with white papers?!

Julie Ewald content marketing Leave a Comment

B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper creation stays at the heart of inbound marketing for technology companies. That’s because, in this niche, the customer’s journey is long and complex, and B2B buyers need tons of information before they make a purchasing decision.

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16 Ways YOU are killing your business

Julie Ewald branding, inbound marketing, marketing strategy Leave a Comment

I meet a lot of other marketers. At trade shows. Events. Conferences. Get-togethers. You name it. And one thing I’ve noticed a lot of them have in common is that they are killing their businesses. Whether you run your own marketing agency or you work with a team, this is an all too common problem. And you – like a lot of marketers I meet – probably don’t even realize you’re doing it. Below you’ll find some of the common mistakes I see in other marketers, and hopefully it’ll help you realize your own before it’s too late!

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10 Incredible tools for building your digital content strategy

Julie Ewald content marketing, digital marketing Leave a Comment

Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. 90 percent of marketers use content marketing to attract and capture leads. However, only 33 percent of them have a documented digital content strategy in place. If you’re not part of the latter group, something needs to change.

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4 inexpensive ideas for marketing your marketing agency

Lauren Kleyer content marketing, content strategy, digital marketing, inbound marketing Leave a Comment

With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money. 

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