B2B tech companies often find it difficult to generate quality leads and convert them into sales with marketing automation. This struggle can be the result of poorly combined marketing strategies and a lack of documented marketing processes. Ironically, you can be very good at streamlining business operations for your clients, and yet, not see how to apply the same rules for your marketing.Read More
COVID-19 has a significant social and economic impact on people, businesses, organizations all over the world. As an agency owner, you are likely feeling some of this impact, and if not you, your clients.Read More
With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.Read More
B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper creation stays at the heart of inbound marketing for technology companies. That’s because, in this niche, the customer’s journey is long and complex, and B2B buyers need tons of information before they make a purchasing decision.
I meet a lot of other marketers. At trade shows. Events. Conferences. Get-togethers. You name it. And one thing I’ve noticed a lot of them have in common is that they are killing their businesses. Whether you run your own marketing agency or you work with a team, this is an all too common problem. And you – like a lot of marketers I meet – probably don’t even realize you’re doing it. Below you’ll find some of the common mistakes I see in other marketers, and hopefully it’ll help you realize your own before it’s too late!
Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. 90 percent of marketers use content marketing to attract and capture leads. However, only 33 percent of them have a documented digital content strategy in place. If you’re not part of the latter group, something needs to change.
Every once in a while, the question pops up: do tech companies need SEO to get new clients? At first glance, the answer is YES, as search engine optimization is one of the pillars of B2B marketing. It’s pretty hard to build a business and a brand when Google isn’t on your side.
As marketers turn their attention to more engaging and interactive content, like video and live stream, it begs the question: is blogging still an essential part of your B2B content marketing strategy?
Thinking about rebranding? Or maybe you’re still in the process of creating a brand for your business. Either way, never create B2B business marketing materials before laying out your Brand Blueprint.