illustration of a man pushing his ice cream cart towards a cliff to the ocean

16 Ways YOU are killing your business

Julie Ewald branding, inbound marketing, marketing strategy Leave a Comment

I meet a lot of other marketers. At trade shows. Events. Conferences. Get-togethers. You name it. And one thing I’ve noticed a lot of them have in common is that they are killing their businesses. Whether you run your own marketing agency or you work with a team, this is an all too common problem. And you – like a lot of marketers I meet – probably don’t even realize you’re doing it. Below you’ll find some of the common mistakes I see in other marketers, and hopefully it’ll help you realize your own before it’s too late!

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10 Incredible tools for building your digital content strategy

Julie Ewald content marketing, digital marketing Leave a Comment

Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. 90 percent of marketers use content marketing to attract and capture leads. However, only 33 percent of them have a documented digital content strategy in place. If you’re not part of the latter group, something needs to change.

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4 inexpensive ideas for marketing your marketing agency

Lauren Kleyer content marketing, content strategy, digital marketing, inbound marketing Leave a Comment

With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money. 

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Man sits in front of computer with floating dollar signs in front of him custom illustration; why you shouldnt pay per word for your content

Why you shouldn’t pay per word for your content

Jonathan Powell blogging, content marketing, content strategy, digital marketing Leave a Comment

Paying by the word used to make sense. In fact, it used to be the standard.

Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing.

But for most in the age of the Internet, where the bar for professional writing has significantly lowered and quantity over quality often reigns supreme, it simply doesn’t work on a universal level anymore.Read More