Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach–putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, but it’s a fantastic way to diminish potential ROI and see less than impressive results. Instead, focus on building a brand blueprint,
To help you get your bearings and get you going in the right direction, we’ve whipped up a marketing strategy roadmap. Enjoy!
A brand blueprint puts you on the map! To help you get started, we’ve compiled a list of essential steps that should be followed in the first stage of the marketing strategy roadmap. Download your copy of the blueprint below.