Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.
Yes, I get it entrepreneurs. Once you’ve established what your product or service is you’re eager to start promoting it, right? You want to start churning out content, letting the world know about your business.