As marketers turn their attention to more engaging and interactive content, like video and live stream, it begs the question: is blogging still an essential part of your B2B content marketing strategy?
As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world. You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…
Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.