Jonathan Powell, Author at Impressa Solutions

Arm reaches in from left side and hand moves knight on chess board custom illustration

What is Content Strategy?

Jonathan Powell May 23, 2019 blogging, content marketing, content strategy, digital marketing Leave a Comment

Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.

Magician hand reaching out from computer turning user's head into rabbit head custom illustration: btb content marketing main image

The #1 B2B Content Marketing Strategy Fail

Jonathan Powell May 17, 2019 content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.

Illustration of a woman and man shaking hands on the left, a squiggle splitting the image in the middle, and a man showing a woman a piece of paper on the right; on purple background.

The content journey: How to guide your buyer through the sales funnel

Jonathan Powell April 29, 2019 content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.