For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right? Ehh… Not so much.
If you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency. But finding the right content agency is a whole different story.
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.