Jonathan Powell, Author at Impressa Solutions

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Copywriting Tips for Killer Content

Jonathan Powell August 20, 2019 blogging, content marketing, content strategy, digital marketing Leave a Comment

When it comes to modern marketing, good copywriting is at the core of nearly every business seeking to take advantage of their online opportunities.

Why You Shouldn’t Pay Per Word for Your Content

Jonathan Powell August 5, 2019 blogging, content marketing, content strategy, digital marketing Leave a Comment

Paying by the word used to make sense. In fact, it used to be the standard. Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing. But for most in the age of the Internet, where the …

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A Facebook page is NOT an alternative to a website

Jonathan Powell July 2, 2019 branding, content strategy, marketing strategy, social media Leave a Comment

When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up. Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason …

A social media mistake your business might be making

Jonathan Powell June 18, 2019 branding, content strategy, digital marketing, marketing strategy, social media Leave a Comment

For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right? Ehh… Not so much.

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Tips for finding a content agency

Jonathan Powell May 28, 2019 content marketing, content strategy, digital marketing, inbound marketing, marketing strategy Leave a Comment

If you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency. But finding the right content agency is a whole different story.

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What is content strategy?

Jonathan Powell May 23, 2019 blogging, content marketing, content strategy, digital marketing Leave a Comment

Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.

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The #1 B2B content marketing strategy fail

Jonathan Powell May 17, 2019 content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.

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The content journey: How to guide your buyer through the sales funnel

Jonathan Powell April 29, 2019 content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.