I meet a lot of other marketers. At trade shows. Events. Conferences. Get-togethers. You name it. And one thing I’ve noticed a lot of them have in common is that they are killing their businesses. Whether you run your own marketing agency or you work with a team, this is an all too common problem. And you – like a …
Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. 90 percent of marketers use content marketing to attract and capture leads. However, only 33 percent of them have a documented digital content …
Every once in a while, the question pops up: do tech companies need SEO to get new clients? At first glance, the answer is YES, as search engine optimization is one of the pillars of B2B marketing. It’s pretty hard to build a business and a brand when Google isn’t on your side.
Thinking about rebranding? Or maybe you’re still in the process of creating a brand for your business. Either way, never create B2B business marketing materials before laying out your Brand Blueprint.
Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.
Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach–putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, …
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
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