8 pieces of a successful blog post; main image; illustration of a man standing in front of a giant trophy cup

8 pieces of a successful blog post

Julie Ewald blogging, digital marketing Leave a Comment

About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn’t want to be “upsold” on “extras,” and he insisted that I describe …

illustration of a man carrying a big box with different materials and a megaphone on the other hand, and a woman watering some potted plants

Don’t create business marketing material first

Julie Ewald content marketing, content strategy Leave a Comment

We’ve met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material–think brochures, spec sheets, and anything else you’d put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to …

Are you gambling with your Digital Content creation main image; colored wheel with different image choices, man holding his head sitting on the steps another man about to spin the wheel

Are you gambling with your digital content creation?

Julie Ewald content marketing, digital marketing Leave a Comment

Before I begin, some of you are gambling when it comes to your digital content–and you know you are. So stop it! Even if you feel like you’re getting lucky right now, that isn’t to say you wouldn’t be winning even bigger, more consistently if you’d start playing the odds instead of just rolling the dice and crossing your fingers.

Incredible tools for building your digital content strategy main image; hand with watch, cogs

10 Incredible tools for building your digital content strategy

Julie Ewald content marketing, digital marketing Leave a Comment

If you’ve been paying any attentions to some of our previous blog posts (or recent webinar), you certainly know you need a digital content strategy. You probably are all kinds of on board with the idea, as you don’t want to be wasting your money to create, publish, and promote content for less than optimal ROI. But if you’re like a …

How to help a freelancer or agency help you with your blog main image; globe used as a table with 3 persons with laptops having a meeting

How to help a freelancer or agency help you with your blog

Julie Ewald blogging, content strategy Leave a Comment

Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in …