In order to choose the best inbound marketing agency for your B2B technology company, you need to understand what inbound marketing is. Simply put, inbound marketing uses helpful and relevant content to attract the right audience to your business.
Spoiler alert: Nope! Search engines used to need a bit of direction to find new sites, but, fortunately, this isn’t the case anymore. Search engines have evolved; they crawl the web, follow links, and find you. You can help them along by getting out there and spreading the word about your new site, as those links make you easier to …
Even though you might feel like you’re getting lucky just rolling the dice with your digital content, who’s to say you wouldn’t be winning bigger and more consistently if you started playing the odds?
So, you’re not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you’re just ticking off boxes and doing what you think you’re supposed to be doing with no thought to how your various attempts are supposed to work together. But don’t worry! With smarter strategy and inbound, it’s totally fixable.