Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
Should I blog around the holidays? It’s the top question many marketers ask once Black Friday and Cyber Monday have passed.
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their …
Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there’s a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy.
About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn’t want to be “upsold” on “extras,” and he insisted that I describe …
Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?
Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in …