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5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.

Illustration of a man sitting with his palm on his face and elbow on his desk that has a piece of paper & a megaphone OMG! Viral marketing isn't really a thing! main image

OMG! Viral marketing isn’t really a thing!

Julie Ewald blogging, content marketing, content strategy Leave a Comment

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”

illustration of a man running as he throws papers away Don’t let a freelancer or agency run wild with your blog (or your budget) main image

Don’t let a freelancer or agency run wild with your blog (or your budget)

Julie Ewald blogging, content marketing, content strategy Leave a Comment

I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their …

8 pieces of a successful blog post; main image; illustration of a man standing in front of a giant trophy cup

8 pieces of a successful blog post

Julie Ewald blogging, digital marketing Leave a Comment

About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn’t want to be “upsold” on “extras,” and he insisted that I describe …

How to help a freelancer or agency help you with your blog main image; globe used as a table with 3 persons with laptops having a meeting

How to help a freelancer or agency help you with your blog

Julie Ewald blogging, content strategy Leave a Comment

Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in …