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The #1 B2B content marketing strategy fail

Jonathan Powell content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.

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OMG! Viral marketing isn’t really a thing!

Julie Ewald blogging, content marketing, content strategy Leave a Comment

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”

illustration of a man running as he throws papers away Don’t let a freelancer or agency run wild with your blog (or your budget) main image

Don’t let a freelancer or agency run wild with your blog (or your budget)

Julie Ewald blogging, content marketing, content strategy Leave a Comment

I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their …

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5 essential tips for content marketing strategy for your startup

Julie Ewald content marketing, content strategy, digital marketing Leave a Comment

Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing …

The Content Journey How to guide your buyer through the sales funnel main image; couple walking with trolley bags at a train station

The content journey: How to guide your buyer through the sales funnel

Ebarak Hossain content strategy, inbound marketing Leave a Comment

Have you noticed how a purchase is actually done in our modern era? If you have, you probably know why it’s so important to map out the content journey that can turn prospects into customers. This is because the internet has changed the way we make purchasing decisions. Yes, we are increasingly becoming used to searching for relevant and useful …