In order to choose the best inbound marketing agency for your B2B technology company, you need to understand what inbound marketing is. Simply put, inbound marketing uses helpful and relevant content to attract the right audience to your business.
After learning that marketing automation can do miracles for B2B lead nurturing, you decided to use HubSpot to engage with your leads and prepare them for sales. Congratulations, this is the type of investment that can take your marketing efforts to the next level and increase ROI significantly.
If you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency. But finding the right content agency is a whole different story.
Even though you might feel like you’re getting lucky just rolling the dice with your digital content, who’s to say you wouldn’t be winning bigger and more consistently if you started playing the odds?
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.
So, you’re not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you’re just ticking off boxes and doing what you think you’re supposed to be doing with no thought to how your various attempts are supposed to work together. But don’t worry! With smarter strategy and inbound, it’s totally fixable.
When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.
Have you noticed how a purchase is actually done in our modern era? If you have, you probably know why it’s so important to map out the content journey that can turn prospects into customers. This is because the internet has changed the way we make purchasing decisions. Yes, we are increasingly becoming used to searching for relevant and useful …