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10 Incredible tools for building your digital content strategy

Julie Ewald content marketing, digital marketing Leave a Comment

Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. 90 percent of marketers use content marketing to attract and capture leads. However, only 33 percent of them have a documented digital content …

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4 inexpensive ideas for marketing your marketing agency

Lauren Kleyer content marketing, content strategy, digital marketing, inbound marketing Leave a Comment

With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money. 

Man sits in front of computer with floating dollar signs in front of him custom illustration; why you shouldnt pay per word for your content

Why you shouldn’t pay per word for your content

Jonathan Powell blogging, content marketing, content strategy, digital marketing Leave a Comment

Paying by the word used to make sense. In fact, it used to be the standard. Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing. But for most in the age of the Internet, where the …

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Do you ever need a search engine submission service?

Lauren Kleyer digital marketing, SEO Leave a Comment

Spoiler alert: Nope! Search engines used to need a bit of direction to find new sites, but, fortunately, this isn’t the case anymore. Search engines have evolved; they crawl the web, follow links, and find you. You can help them along by getting out there and spreading the word about your new site, as those links make you easier to …

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The #1 B2B content marketing strategy fail

Jonathan Powell content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.