Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there’s a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy.
About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn’t want to be “upsold” on “extras,” and he insisted that I describe what a successful blog post looks like–because that was what he wanted.
When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationships with potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches.
Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?
Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.
A lot of folks have interesting ideas about what content strategy is or is not. That’s why I’m laying down a really quick crash course right here.