In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.
5 essential tips for content marketing strategy for your startup
Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.
Where content writing services fail
As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you’ll have an article delivered to you! I know, I’m making these content writing services seem pretty darn nice, right?
Our top content strategy secret for startups
Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there’s a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy.
8 pieces of a successful blog post
About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn’t want to be “upsold” on “extras,” and he insisted that I describe what a successful blog post looks like–because that was what he wanted.
Content Marketing for life coaches 101: case studies
When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationships with potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches.
The problem with too many posts
Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?
Which SEO audit tool is best?
Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.
Content strategy 101
A lot of folks have interesting ideas about what content strategy is or is not. That’s why I’m laying down a really quick crash course right here.