illustration of a woman in from of a laptop with a white paper floating out of it's screen

What’s the deal with white papers?!

Julie Ewald content marketing Leave a Comment

B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. 

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illustration of a calculator, a pen, a magnifying glass on top of some papers, some coins and a bar graph beside the items

Which SEO audit tool is best?

Michael Currey content strategy, SEO Leave a Comment

Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend  Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.

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illustration of a man talking to a woman holding a piece of paper and another man sitting at a table working on his laptop

How to help a freelancer or agency help you with your blog

Julie Ewald blogging, content strategy Leave a Comment

Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:

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