illustration of four black pawns and one white horse chess pieces

5 essential tips for content marketing strategy for your startup

Julie Ewald content marketing, content strategy, digital marketing Leave a Comment

Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.

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8 pieces of a successful blog post; main image; illustration of a man standing in front of a giant trophy cup

8 pieces of a successful blog post

Julie Ewald blogging, digital marketing Leave a Comment

About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn’t want to be “upsold” on “extras,” and he insisted that I describe what a successful blog post looks like–because that was what he wanted.

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illustration of a calculator, a pen, a magnifying glass on top of some papers, some coins and a bar graph beside the items

Which SEO audit tool is best?

Michael Currey content strategy, SEO Leave a Comment

Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend  Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.

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