Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.
Yes, I get it entrepreneurs. Once you’ve established what your product or service is you’re eager to start promoting it, right? You want to start churning out content, letting the world know about your business.
We’ve met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material–think brochures, spec sheets, and anything else you’d put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to …
I can’t believe I need to say it, but a Facebook page is NOT an alternative to a website for your business! That Facebook page was sure easy to make, and maybe it even has some activity, but it’s not a replacement for a regular website. Why?
So, do you need SEO? For some businesses, the answer is “no.” I think I heard a few jaws hit the floor!
If there is one thing you may have in common with a lot of entrepreneurs I meet, it’s this: YOU are killing your business. This is too common with service-related businesses, especially those who offer things related to online marketing and web presence—yes, I’m looking at you all in SEO, SEM, SMM, content, web design, apps, and anything similar to …