Illustration of hardhat, glove, screw, satchel, box with pliers, and boots with motion lines 10 best tools for remote content marketing teams main image

10 best tools for remote content marketing teams

Charlie Smith content marketing Leave a Comment

Team Impressa is a 100% digital team, which means that all of our collaboration has to be done online. When it comes to things like blog posts and social media content, that’s not terribly complicated. But how do we keep everyone on the same page when we’re working on more complex projects like website redesigns and in-depth ebooks or white …

Illustration of a man sitting with his palm on his face and elbow on his desk that has a piece of paper & a megaphone OMG! Viral marketing isn't really a thing! main image

OMG! Viral marketing isn’t really a thing!

Julie Ewald blogging, content marketing, content strategy Leave a Comment

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”

A quick & dirty marketing strategy roadmap

Julie Ewald content marketing, digital marketing Leave a Comment

Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach–putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, …