As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world. You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…
For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right? Ehh… Not so much.
If you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency. But finding the right content agency is a whole different story.
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?