Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their …
In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.
Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing …