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A Facebook page is NOT an alternative to a website

Jonathan Powell branding, content strategy, marketing strategy, social media Leave a Comment

When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up. Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason …

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The #1 B2B content marketing strategy fail

Jonathan Powell content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.

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6 inbound marketing tactics for exponential ROI

Lauren Kleyer inbound marketing, SEO Leave a Comment

So, you’re not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you’re just ticking off boxes and doing what you think you’re supposed to be doing with no thought to how  your various attempts are supposed to work together. But don’t worry! With smarter strategy and inbound, it’s totally fixable.