Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.
So, you’re not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you’re just ticking off boxes and doing what you think you’re supposed to be doing with no thought to how your various attempts are supposed to work together. But don’t worry! With smarter strategy and inbound, it’s totally fixable.
When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.
Team Impressa is a 100% digital team, which means that all of our collaboration has to be done online. When it comes to things like blog posts and social media content, that’s not terribly complicated. But how do we keep everyone on the same page when we’re working on more complex projects like website redesigns and in-depth ebooks or white …
We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their …