A-road-that-ends-with-a-hand-Marketing-Strategy-Roadmap-for-Brand-Blueprint

Your first step to a Marketing Strategy Roadmap: The Brand Blueprint

Dara Carr branding, content strategy, marketing strategy Leave a Comment

As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world.  You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…

Magician hand reaching out from computer turning user's head into rabbit head custom illustration: btb content marketing main image

The #1 B2B content marketing strategy fail

Jonathan Powell content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.

What is Content Strategy main image; company meeting

What is content strategy?

John Gorman content marketing, content strategy, digital marketing Leave a Comment

Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever …