illustration of a woman in from of a laptop with a white paper floating out of it's screen

What’s the deal with white papers?!

Julie Ewald content marketing Leave a Comment

B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers.