In this episode, we are joined by John McGreevy, a freelance copywriter and email strategist who helps SaaS companies be less boring. John shares his dislike for marketing emails and explains why he chose this niche in his copywriting career. He discusses the frustration of badly written, boring, and thoughtless marketing emails, and how he unsubscribes from most of them. Despite his initial aversion to email copywriting, John reveals that he eventually realized the potential and importance of well-crafted and engaging emails. Tune in to learn more about John’s perspective on email marketing and how he brings creativity to this often mundane task.
In this episode of the Allbound Awesomeness Podcast, host and CEO of Impressa Solutions, Julie Ewald, interviews Kevin Rowe, founder of PureLink, an enterprise link-building solution, and a product-focused SEO. Kevin discusses his passion for ocean plastic pollution and how he is raising awareness in the SEO community through his SEOcean initiative. He also shares his expertise in developing world-class SEO and link-building programs for enterprise clients, including Hyatt Hotels, Kaplan University, and Coca-Cola. Listeners can expect to gain insights into effective inbound and outbound marketing and sales strategies.
In this episode of the Allbound Awesomeness podcast, host Julie Ewald Interviews Trevor Park, VP of Marketing for Rent Dynamics. Julie introduces Trevor and his background, discussing his focus on connecting people and providing access to reliable data, strategic solutions, and world-class support. They also talk about Trevor’s personal life, his love for exploring new parts of the Pacific Northwest, and trying new tequilas with his wife and their new baby, Ella. Julie and Trevor discuss current marketing trends and Trevor’s latest endeavor, Dynamic Insights.
This episode of Allbound Awesomeness features Julie Ewald and Chris Tweten discussing good search engine optimization practices. Chris is the founder of Spacebar Collective, an ethical SEO agency based in Vancouver Island, Canada. They talk about the type of clients Spacebar Collective works with. Chris also talks about his role at the agency, which is split evenly with his wife. The episode provides useful insights for anyone interested in SEO.
In this episode of All-Bounded Awesomeness, host Julie interviews acclaimed marketing consultant and author, Mark Schafer, about his latest book, “Belonging to the Brand.” Mark shares how most business communities fail because they focus on selling to customers rather than building genuine relationships with them. Instead, Mark offers a fresh perspective on brand communities, emphasizing the importance of creating an emotional connection with customers through shared beliefs and values. Julie and Mark discuss the power of community and how brands can use it to foster loyalty and advocacy.
In this episode of the Allbound Awesomeness podcast, host Julie Ewald interviews Max Traylor, author of The Agency Survival Guide and host of the Beers with Max podcast. Max works with agencies to help them productize their consulting services for greater impact and less effort. He shares how he got into marketing and started his own agency at a young age, and also discusses the importance of building a business around your personal life.
Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
Creating content in 2023 is challenging, and increasing content ROI will depend on how realistic and up-to-date your content strategy is. Think about it. AI can now generate text, images, videos, and code, making it cheap and easy for anyone to write a blog post or try to “go viral” with social media posts suggested by tools like ChatGPT.
With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.
B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper
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