Illustration on red background of two people in masks an appropriate distance apart, hugging in spirit

COVID-19 crisis communications for B2B brands

Julie Ewald content strategy, FAQ, marketing strategy Leave a Comment

With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.

illustration of a woman in from of a laptop with a white paper floating out of it's screen

What’s the deal with white papers?!

Julie Ewald content marketing Leave a Comment

B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper …

Man holding up a price tag, red background

4 inexpensive ideas for marketing your marketing agency

Lauren Kleyer content marketing, content strategy, digital marketing, inbound marketing Leave a Comment

With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money. 

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A Facebook page is NOT an alternative to a website

Jonathan Powell branding, content strategy, marketing strategy, social media Leave a Comment

When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up. Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason …