Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
Don’t let a freelancer or agency run wild with your blog (or your budget)
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their
3 Tips to build a solid content journey for your buyers
In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.
5 essential tips for content marketing strategy for your startup
Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing
Content Marketing for life coaches 101: case studies
When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationships with potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches.
The problem with too many posts
Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?
Content strategy 101
A lot of folks have interesting ideas about what content strategy is or is not. That’s why I’m laying down a really quick crash course right here.