Every once in a while, the question pops up: do tech companies need SEO to get new clients? At first glance, the answer is YES, as search engine optimization is one of the pillars of B2B marketing. It’s pretty hard to build a business and a brand when Google isn’t on your side.
As marketers turn their attention to more engaging and interactive content, like video and live stream, it begs the question: is blogging still an essential part of your B2B content marketing strategy?
Thinking about rebranding? Or maybe you’re still in the process of creating a brand for your business. Either way, never create B2B business marketing materials before laying out your Brand Blueprint.
For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right? Ehh… Not so much.
If you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency. But finding the right content agency is a whole different story.
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?