With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money.
5 B2B lead nurturing tips for HubSpot newbies
After learning that marketing automation can do miracles for B2B lead nurturing, you decided to use HubSpot to engage with your leads and prepare them for sales. Congratulations, this is the type of investment that can take your marketing efforts to the next level and increase ROI significantly.
A Facebook page is NOT an alternative to a website
When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up. Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason
What is content strategy?
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
Are you gambling with your digital content creation?
Even though you might feel like you’re getting lucky just rolling the dice with your digital content, who’s to say you wouldn’t be winning bigger and more consistently if you started playing the odds?
The #1 B2B content marketing strategy fail
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
The content journey: How to guide your buyer through the sales funnel
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.
New website, who dis
Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.
5 B2B lead nurturing best practices to implement ASAP
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.
The buyer’s journey isn’t linear anymore
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.