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5 B2B lead nurturing best practices to implement ASAP

Dara Carr February 7, 2019 inbound marketing, lead nurturing Leave a Comment

In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.

email marketinginbound marketinginbound saleslead nurturinglead scoring
illustration of a man coming out of a mobile phone screen handing a bag to another man and a woman coming out of a screen handing another bag to another man, The buyer’s journey isn’t linear anymore main image

The buyer’s journey isn’t linear anymore

Teodora Pirciu January 18, 2019 inbound marketing, marketing strategy Leave a Comment

Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.

brandinginbound marketinginbound salesmarketing strategy
Illustration of a man holding a tangled string with a light bulb at the end 3 steps to creating good content when your product is complicated main image

3 steps to creating good content when your product is complicated

Charlie Smith August 1, 2018 content marketing, content strategy Leave a Comment

We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?

inbound marketinginbound saleslead generation
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