Even though you might feel like you’re getting lucky just rolling the dice with your digital content, who’s to say you wouldn’t be winning bigger and more consistently if you started playing the odds?
The #1 B2B content marketing strategy fail
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
The truth about developing a content strategy for your clients
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
The buyer’s journey isn’t linear anymore
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.
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