Jonathan Powell
Game Plan Gaucho
Jonathan is a journalist by degree, marketer by trade, and storyteller by nature. Formerly a touring musician, audio engineer, copywriter, and baseball analyst, he joined the Impressa team as a freelance writer/editor in 2019 before escalating into a Content Specialist and eventually, Project Manager. Coming from an entrepreneurial family with years of experience in building small brands and businesses, including a current tech startup, he also brings a creative approach to business development.
In his free time, Jonathan enjoys traveling, cooking, writing novels and music, watching sports, playing video games, and learning new skills. He currently lives in Milwaukee with his wife, Angela, and their three canine children.
Areas of expertise
Project Management | SEO | Content Strategy | Business Development
Blog Posts
Content marketing – What’s working in 2023
Marketing gurus will tell you that connecting with an audience isn’t hard. Tell a joke. Say something powerful. Try Tic-Toc!
Your marketing agency or consultancy needs a CRM
If the recent explosion of marketing-focused products and services is any indicator, modern marketers have a lot of tools at...
Copywriting tips for killer content
When it comes to modern marketing, good copywriting is at the core of nearly every business seeking to take advantage...
Why you shouldn’t pay per word for your content
Paying by the word used to make sense. In fact, it used to be the standard. Driven by an upswing...
A Facebook page is NOT an alternative to a website
When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI...
A social media mistake your business might be making
For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post...
Tips for finding a content agency
If you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency....
What is content strategy?
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many...
The #1 B2B content marketing strategy fail
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with...
The content journey: How to guide your buyer through the sales funnel
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to...