Julie Ewald
Chief Everything Officer
Julie Ewald founded Impressa Solutions in Las Vegas, Nevada in 2012 in the middle of a successful freelancing career. What started as side projects for friends, family, and former employers started to heat up, and she had to make a choice: it was either start turning down new business and reject requests from current clients or make a big leap and start a new business. It should be obvious, but if you hadn’t guessed, she chose the latter.
Today, Julie serves as Team Impressa’s Chief Everything Officer, effectively heading up business development, training, and strategic initiatives. She is also an active speaker on topics pertaining to digital marketing, agency development, and the evolving world of work.
Julie is a frequent traveler, but her current home base is Milwaukee, WI. She resides there with her significant other/Impressa Art Czar Ben Schkade and their cat, Fathead. In her down time, she enjoys green tea, indoor gardening, learning new languages, knitting, and yoga.
Areas of expertise
agency growth consulting | brand building | business development | content marketing | content strategy | digital strategy | HubSpot CRM | HubSpot marketing and sales support | inbound marketing | marketing strategy | sales enablement | search engine optimization | social media strategy | speaking | training
Blog Posts
10 Incredible tools for building your agency’s digital content strategy
Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without...
Your first step to a Marketing Strategy Roadmap: The Brand Blueprint
As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world. You want to start churning...
5 things marketing agencies and consultancies can do to counter the COVID-19 crisis
COVID-19 has a significant social and economic impact on people, businesses, organizations all over the world. As an agency owner, you are likely feeling some of this impact, and if...
COVID-19 crisis communications for B2B brands
With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your...
What’s the deal with white papers?!
B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement...
16 Ways YOU are killing your business
I meet a lot of other marketers. At trade shows. Events. Conferences. Get-togethers. You name it. And one thing I’ve noticed a lot of them have in common is that...
Do tech companies need SEO?
Every once in a while, the question pops up: do tech companies need SEO to get new clients? At first glance, the answer is YES, as search engine optimization is...
Don’t create business marketing material first
Thinking about rebranding? Or maybe you’re still in the process of creating a brand for your business. Either way, never create B2B business marketing materials before laying out your Brand...
5 reasons your business needs a blog marketing strategy in 2019
Whether you're selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging...
New website, who dis
Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same "do as...
The truth about developing a content strategy for your clients
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
OMG! Viral marketing isn’t really a thing!
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our...
A quick & dirty marketing strategy roadmap
Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach--putting in a little bit of effort here, a little...
Use a blog to supplement all of your marketing efforts
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
Don’t let a freelancer or agency run wild with your blog (or your budget)
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When...
5 essential tips for content marketing strategy for your startup
Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not...
Where content writing services fail
As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you'll have an article delivered to you! I...
Our top content strategy secret for startups
Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there's a lot that needs to be done, and the...
8 pieces of a successful blog post
About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get...
Content Marketing for life coaches 101: case studies
When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationships with potential clients who are...