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two-men-shaking-hands-b2b-lead-nurturing-tips-for-HubSpot-newbies-main-image

5 B2B lead nurturing tips for HubSpot newbies

Teodora Pirciu July 4, 2019 inbound marketing, lead nurturing Leave a Comment

After learning that marketing automation can do miracles for B2B lead nurturing, you decided to use HubSpot to engage with your leads and prepare them for sales. Congratulations, this is the type of investment that can take your marketing efforts to the next level and increase ROI significantly.

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Hands throwing paper airplanes in a circle around graphs and dollar signs

5 B2B lead nurturing best practices to implement ASAP

Dara Carr February 7, 2019 inbound marketing, lead nurturing Leave a Comment

In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.

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