EP01- Is gated content still working in 2023 with Teodora Pirciu

Julie Ewald Leave a Comment

Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.

Content strategy trends 2023

Content strategy trends: what content works on social media in 2023

Julia Babicheva content strategy, digital marketing

Creating content in 2023 is challenging, and increasing content ROI will depend on how realistic and up-to-date your content strategy is. Think about it. AI can now generate text, images, videos, and code, making it cheap and easy for anyone to write a blog post or try to “go viral” with social media posts suggested by tools like ChatGPT.

A-road-that-ends-with-a-hand-Marketing-Strategy-Roadmap-for-Brand-Blueprint

Your first step to a Marketing Strategy Roadmap: The Brand Blueprint

Julie Ewald branding, content strategy, marketing strategy

As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world.  You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…

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A Facebook page is NOT an alternative to a website

Jonathan Powell branding, content strategy, marketing strategy, social media Leave a Comment

When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up. Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason

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5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.