Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
Content strategy trends: what content works on social media in 2023
Creating content in 2023 is challenging, and increasing content ROI will depend on how realistic and up-to-date your content strategy is. Think about it. AI can now generate text, images, videos, and code, making it cheap and easy for anyone to write a blog post or try to “go viral” with social media posts suggested by tools like ChatGPT.
Your first step to a Marketing Strategy Roadmap: The Brand Blueprint
As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world. You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…
How HubSpot helps you reach your marketing goals
HubSpot’s marketing subscription was designed to accommodate a wide variety of industries and businesses. It will rock your marketing regardless of what you sell or who your target audience is.
Copywriting tips for killer content
When it comes to modern marketing, good copywriting is at the core of nearly every business seeking to take advantage of their online opportunities.
5 B2B lead nurturing tips for HubSpot newbies
After learning that marketing automation can do miracles for B2B lead nurturing, you decided to use HubSpot to engage with your leads and prepare them for sales. Congratulations, this is the type of investment that can take your marketing efforts to the next level and increase ROI significantly.
A Facebook page is NOT an alternative to a website
When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up. Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason
5 reasons your business needs a blog marketing strategy in 2019
Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.
A social media mistake your business might be making
For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right? Ehh… Not so much.
Are you gambling with your digital content creation?
Even though you might feel like you’re getting lucky just rolling the dice with your digital content, who’s to say you wouldn’t be winning bigger and more consistently if you started playing the odds?
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