Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.
5 B2B lead nurturing best practices to implement ASAP
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.
The buyer’s journey isn’t linear anymore
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.
6 inbound marketing tactics for exponential ROI
So, you’re not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you’re just ticking off boxes and doing what you think you’re supposed to be doing with no thought to how your various attempts are supposed to work together. But don’t worry! With smarter strategy and inbound, it’s totally fixable.
Why topic clusters are essential to your digital strategy
When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.
10 best tools for remote content marketing teams
Team Impressa is a 100% digital team, which means that all of our collaboration has to be done online. When it comes to things like blog posts and social media content, that’s not terribly complicated. But how do we keep everyone on the same page when we’re working on more complex projects like website redesigns and in-depth ebooks or white …
3 steps to creating good content when your product is complicated
We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?
OMG! Viral marketing isn’t really a thing!
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
Use a blog to supplement all of your marketing efforts
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
Don’t let a freelancer or agency run wild with your blog (or your budget)
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their …
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