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Your marketing agency or consultancy needs a CRM

Jonathan Powell January 4, 2021 sales strategy

If the recent explosion of marketing-focused products and services is any indicator, modern marketers have a lot of tools at their disposal. Like CRMs.

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The content journey: How to guide your buyer through the sales funnel

Jonathan Powell April 29, 2019 blogging, content marketing, content strategy, inbound marketing, marketing strategy Leave a Comment

Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.

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New website, who dis

Julie Ewald March 28, 2019 digital marketing, marketing strategy Leave a Comment

Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.

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5 B2B lead nurturing best practices to implement ASAP

Dara Carr February 7, 2019 inbound marketing, lead nurturing Leave a Comment

In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.

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illustration of a man coming out of a mobile phone screen handing a bag to another man and a woman coming out of a screen handing another bag to another man, The buyer’s journey isn’t linear anymore main image

The buyer’s journey isn’t linear anymore

Teodora Pirciu January 18, 2019 inbound marketing, marketing strategy Leave a Comment

Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.

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Illustration of a man holding a tangled string with a light bulb at the end 3 steps to creating good content when your product is complicated main image

3 steps to creating good content when your product is complicated

Charlie Smith August 1, 2018 content marketing, content strategy Leave a Comment

We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?

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