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Blog marketing strategy: How often should you publish?

Dara Carr September 3, 2019 blogging, content strategy Leave a Comment

As marketers turn their attention to more engaging and interactive content, like video and live stream, it begs the question: is blogging still an essential part of your B2B content marketing strategy?

blog marketing strategybloggingcontent strategy
Illustration of a man sitting at a table and holding a social media logo.

B2B social media management isn’t what you think

Dara Carr May 8, 2019 social media Leave a Comment

Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.

b2b social mediabrandingcontent strategysocial media strategy
Hands throwing paper airplanes in a circle around graphs and dollar signs

5 B2B lead nurturing best practices to implement ASAP

Dara Carr February 7, 2019 inbound marketing, lead nurturing Leave a Comment

In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer. The problem? It was non-adaptive.

email marketinginbound marketinginbound saleslead nurturinglead scoring

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