I meet a lot of other marketers. At trade shows. Events. Conferences. Get-togethers. You name it. And one thing I’ve noticed a lot of them have in common is that they are killing their businesses. Whether you run your own marketing agency or you work with a team, this is an all too common problem. And you – like a
Thinking about rebranding? Or maybe you’re still in the process of creating a brand for your business. Either way, never create B2B business marketing materials before laying out your Brand Blueprint.
When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up. Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason
Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.