Don't create Business Marketing material first main image; booklets spread on grey top

Don’t create business marketing material first

Julie Ewald content marketing, content strategy Leave a Comment

We’ve met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material–think brochures, spec sheets, and anything else you’d put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to …

16 Ways you are killing your business main image; Stressed business man with problems on laptop holding face in his hand

16 Ways YOU are killing your business

Julie Ewald branding Leave a Comment

If there is one thing you may have in common with a lot of entrepreneurs I meet, it’s this: YOU are killing your business. This is too common with service-related businesses, especially those who offer things related to online marketing and web presence—yes, I’m looking at you all in SEO, SEM, SMM, content, web design, apps, and anything similar to …