When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
3 steps to creating good content when your product is complicated
We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?
OMG! Viral marketing isn’t really a thing!
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
Don’t let a freelancer or agency run wild with your blog (or your budget)
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their …
3 Tips to build a solid content journey for your buyers
In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.
5 essential tips for content marketing strategy for your startup
Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing …
Where content writing services fail
As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you’ll have an article delivered to you! I know, I’m making these content writing services seem pretty darn nice, right?
The Content Journey: How to guide your buyer through the sales funnel
Have you noticed how a purchase is actually done in our modern era? If you have, you probably know why it’s so important to map out the content journey that can turn prospects into customers. This is because the internet has changed the way we make purchasing decisions. Yes, we are increasingly becoming used to searching for relevant and useful …
Our top content strategy secret for startups
Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there’s a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy.
What is content strategy?
Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever …
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