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The problem with too many posts

Julie Ewald blogging, content marketing Leave a Comment

Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?

When is it enough?

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The number of posts where the “too much” limit will be reached varies from blog to blog. It depends on your audience and purpose for posting, what kind of traffic you have now, and some other stuff.

I think that the amount of posts that make “too many” is when you either start experiencing diminished or inverse ROI or just can’t keep up with it.

Diminished ROI

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When your return on investment starts trending downward, you may be putting out too many posts. This doesn’t really apply if you’re first getting going with your blog or marketing efforts, as all of that will be an upfront investment. You probably won’t be seeing ROI for a bit.

In terms of ROI, I’m not just talking about returns on a monetary investment. I’m talking about your time too. The more posts you put out, the greater your investment, so you should hopefully see an increase in things like visits and click-through rate that are in proportion to putting up more posts.

Throwing away time or money is indeed a problem, so don’t do it. Instead, you may want to start tweaking your current formula to see if you can make more of the blogging efforts you already put out there. For instance, you could change up titles, experiment with different CTAs, and put some resources toward promoting existing posts.

Can’t keep up

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If you can’t regularly produce high value, quality content according to a consistent schedule, you’re dealing with too many posts. I’m guessing that what you do end up publishing probably looks and feels pretty rushed, may have some quality issues, and might not be terribly high value for a reader. And it’s getting tossed up onto your blog irregularly, so it’s hard for a reader to become loyal—they never know when you’ll have new content, so they stop coming back.

You have two options here. One is to hold back and limit your publishing schedule. The minimum you should be putting out is one post per week, but that may not cut it for you. Better practices dictate at least two posts per week, but if you have a busy site, loyal fans, or a robust SEO effort underway, you may want even more. But how can you do that, as you already have too many posts?!


Your solution is outsourcing. If your posts are getting results and you have an existing strategy that’s working for you, cutting back could hurt your momentum. You don’t have too many posts, but too many for you! Find someone to blog for you, whether that’s a colleague, freelancer, service, or agency. And download our free e-book to help you out with that.

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