When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
Should you still blog around the holidays?
Should I blog around the holidays? It’s the top question many marketers ask once Black Friday and Cyber Monday have passed.
Why topic clusters are essential to your digital strategy
When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.
10 best tools for remote content marketing teams
Team Impressa is a 100% digital team, which means that all of our collaboration has to be done online. When it comes to things like blog posts and social media content, that’s not terribly complicated. But how do we keep everyone on the same page when we’re working on more complex projects like website redesigns and in-depth ebooks or white …
OMG! Viral marketing isn’t really a thing!
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
A quick & dirty marketing strategy roadmap
Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach–putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, …
Use a blog to supplement all of your marketing efforts
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
Don’t let a freelancer or agency run wild with your blog (or your budget)
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their …
3 Tips to build a solid content journey for your buyers
In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.
5 essential tips for content marketing strategy for your startup
Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing …
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