This episode of Allbound Awesomeness features Julie Ewald and Chris Tweten discussing good search engine optimization practices. Chris is the founder of Spacebar Collective, an ethical SEO agency based in Vancouver Island, Canada. They talk about the type of clients Spacebar Collective works with. Chris also talks about his role at the agency, which is split evenly with his wife. The episode provides useful insights for anyone interested in SEO.
EP04: The Power of Communal Connection with Mark Schaefer
In this episode of All-Bounded Awesomeness, host Julie interviews acclaimed marketing consultant and author, Mark Schafer, about his latest book, “Belonging to the Brand.” Mark shares how most business communities fail because they focus on selling to customers rather than building genuine relationships with them. Instead, Mark offers a fresh perspective on brand communities, emphasizing the importance of creating an emotional connection with customers through shared beliefs and values. Julie and Mark discuss the power of community and how brands can use it to foster loyalty and advocacy.
EP03: How Value-Based Pricing and Customer Feedback Can Strengthen Agency Relationships and Accelerate Sales with Max Traylor
In this episode of the Allbound Awesomeness podcast, host Julie Ewald interviews Max Traylor, author of The Agency Survival Guide and host of the Beers with Max podcast. Max works with agencies to help them productize their consulting services for greater impact and less effort. He shares how he got into marketing and started his own agency at a young age, and also discusses the importance of building a business around your personal life.
EP01: Is gated content still working in 2023 with Teodora Pirciu
Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
What is an inbound marketing agency?
If you’re looking to drive relevant traffic, generate leads, and increase revenue, an inbound marketing agency might be the perfect partner for your business. But what is it exactly, and how do you find the right one for your brand?
10 Incredible tools for building your agency’s digital content strategy
Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. Over 90 percent of marketers use content marketing to attract and capture leads. However, only 41 percent of B2B Marketers have a
Your first step to a Marketing Strategy Roadmap: The Brand Blueprint
As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world. You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…
4 inexpensive ideas for marketing your marketing agency
With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money.
Don’t create business marketing material first
Thinking about rebranding? Or maybe you’re still in the process of creating a brand for your business. Either way, never create B2B business marketing materials before laying out your Brand Blueprint.
What is content strategy?
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.