10-Incredible-tools-for-building-your-digital-content-strategy-man-surrounded-by-tools

10 Incredible tools for building your agency’s digital content strategy

Julie Ewald content marketing, digital marketing

Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. Over 90 percent of marketers use content marketing to attract and capture leads. However, only 41 percent of B2B Marketers have a

illustration of a woman in from of a laptop with a white paper floating out of it's screen

What’s the deal with white papers?!

Julie Ewald content marketing

B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper

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4 inexpensive ideas for marketing your marketing agency

Lauren Kleyer content marketing, content strategy, digital marketing, inbound marketing

With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money. 

Man sits in front of computer with floating dollar signs in front of him custom illustration; why you shouldnt pay per word for your content

Why you shouldn’t pay per word for your content

Jonathan Powell blogging, content marketing, content strategy, digital marketing Leave a Comment

Paying by the word used to make sense. In fact, it used to be the standard. Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing. But for most in the age of the Internet, where the

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5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.