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COVID-19 crisis communications for B2B brands

Julie Ewald content strategy, FAQ, marketing strategy

With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.

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What’s the deal with white papers?!

Julie Ewald content marketing

B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper

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5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.

Illustration of a man sitting with his palm on his face and elbow on his desk that has a piece of paper & a megaphone OMG! Viral marketing isn't really a thing! main image

OMG! Viral marketing isn’t really a thing!

Julie Ewald blogging, content marketing, content strategy Leave a Comment

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”