Should I blog around the holidays? It’s the top question many marketers ask once Black Friday and Cyber Monday have passed.
OMG! Viral marketing isn’t really a thing!
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”
Where content writing services fail
As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you’ll have an article delivered to you! I know, I’m making these content writing services seem pretty darn nice, right?
What is an inbound marketing agency?
Before understanding what an inbound marketing agency is, we need to know what actually is inbound marketing. Even after several years of its existence in the marketing world, many marketers are still skeptical about its effectiveness and certainty. This is mainly because they are afraid of disruption that this transition may cause to their currently working system.
The problem with too many posts
Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?
What’s the deal with white papers?!
We are big fans of white papers, but when we recommend them to a lot of our clients, they have a so many questions. Mainly because they don’t know what white papers are.
Which SEO audit tool is best?
Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted …
How to help a freelancer or agency help you with your blog
Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in …
What is a content farm?
In the content business, there are different tiers of service providers. In my opinion, the content farm sits on the bottom rung.