EP05: Uncovering the Secrets of SEO with Chris Tweten

Julie Ewald Leave a Comment

This episode of Allbound Awesomeness features Julie Ewald and Chris Tweten discussing good search engine optimization practices. Chris is the founder of Spacebar Collective, an ethical SEO agency based in Vancouver Island, Canada. They talk about the type of clients Spacebar Collective works with. Chris also talks about his role at the agency, which is split evenly with his wife. The episode provides useful insights for anyone interested in SEO.

EP03: How Value-Based Pricing and Customer Feedback Can Strengthen Agency Relationships and Accelerate Sales with Max Traylor

Julie Ewald

In this episode of the Allbound Awesomeness podcast, host Julie Ewald interviews Max Traylor, author of The Agency Survival Guide and host of the Beers with Max podcast. Max works with agencies to help them productize their consulting services for greater impact and less effort. He shares how he got into marketing and started his own agency at a young age, and also discusses the importance of building a business around your personal life.

EP01: Is gated content still working in 2023 with Teodora Pirciu

Julie Ewald Leave a Comment

Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.

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COVID-19 crisis communications for B2B brands

Julie Ewald content strategy, FAQ, marketing strategy

With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.

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What’s the deal with white papers?!

Julie Ewald content marketing

B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper

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5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.

Illustration of a man sitting with his palm on his face and elbow on his desk that has a piece of paper & a megaphone OMG! Viral marketing isn't really a thing! main image

OMG! Viral marketing isn’t really a thing!

Julie Ewald blogging, content marketing, content strategy Leave a Comment

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services–including the content marketing strategy we were making them–were no longer needed because they decided to do “viral marketing.”