EP08: The problem with Generic Marketing Voice with Jon McGreevy

Julie Ewald

In this episode, we are joined by John McGreevy, a freelance copywriter and email strategist who helps SaaS companies be less boring. John shares his dislike for marketing emails and explains why he chose this niche in his copywriting career. He discusses the frustration of badly written, boring, and thoughtless marketing emails, and how he unsubscribes from most of them. Despite his initial aversion to email copywriting, John reveals that he eventually realized the potential and importance of well-crafted and engaging emails. Tune in to learn more about John’s perspective on email marketing and how he brings creativity to this often mundane task.

EP07: #SEOcean & Creative Link building in SEO with Kevin Rowe

Julie Ewald Leave a Comment

In this episode of the Allbound Awesomeness Podcast, host and CEO of Impressa Solutions, Julie Ewald, interviews Kevin Rowe, founder of PureLink, an enterprise link-building solution, and a product-focused SEO. Kevin discusses his passion for ocean plastic pollution and how he is raising awareness in the SEO community through his SEOcean initiative. He also shares his expertise in developing world-class SEO and link-building programs for enterprise clients, including Hyatt Hotels, Kaplan University, and Coca-Cola. Listeners can expect to gain insights into effective inbound and outbound marketing and sales strategies.

EP06: Driving revenue through marketing with Trevor Park

Julie Ewald

In this episode of the Allbound Awesomeness podcast, host Julie Ewald Interviews Trevor Park, VP of Marketing for Rent Dynamics. Julie introduces Trevor and his background, discussing his focus on connecting people and providing access to reliable data, strategic solutions, and world-class support. They also talk about Trevor’s personal life, his love for exploring new parts of the Pacific Northwest, and trying new tequilas with his wife and their new baby, Ella. Julie and Trevor discuss current marketing trends and Trevor’s latest endeavor, Dynamic Insights.

EP05: Uncovering the Secrets of SEO with Chris Tweten

Julie Ewald Leave a Comment

This episode of Allbound Awesomeness features Julie Ewald and Chris Tweten discussing good search engine optimization practices. Chris is the founder of Spacebar Collective, an ethical SEO agency based in Vancouver Island, Canada. They talk about the type of clients Spacebar Collective works with. Chris also talks about his role at the agency, which is split evenly with his wife. The episode provides useful insights for anyone interested in SEO.

EP03: How Value-Based Pricing and Customer Feedback Can Strengthen Agency Relationships and Accelerate Sales with Max Traylor

Julie Ewald

In this episode of the Allbound Awesomeness podcast, host Julie Ewald interviews Max Traylor, author of The Agency Survival Guide and host of the Beers with Max podcast. Max works with agencies to help them productize their consulting services for greater impact and less effort. He shares how he got into marketing and started his own agency at a young age, and also discusses the importance of building a business around your personal life.

EP01: Is gated content still working in 2023 with Teodora Pirciu

Julie Ewald Leave a Comment

Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.

Illustration on red background of two people in masks an appropriate distance apart, hugging in spirit

COVID-19 crisis communications for B2B brands

Julie Ewald content strategy, FAQ, marketing strategy

With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.

illustration of a woman in from of a laptop with a white paper floating out of it's screen

What’s the deal with white papers?!

Julie Ewald content marketing

B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper

man-at-laptop-with-cards-in-one-hand-blog-marketing-strategy-b2b-lead-generation

5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.