With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money.
Thought leadership blog posts
As you likely tell your clients, blog posts are a great way to boost your website search engine optimization (SEO) scores. That alone is a great reason for your agency to start blogging regularly. But more than that, blogging for your own site and guest blogging can help set you up as a thought leader in your industry. In time, this method makes marketing your marketing agency a lot easier.
Thought leadership on your own blog
The first thing to keep in mind is that blogging is all about providing value to your reader. So, don’t center all blogs around your product or service. While promoting what you offer is important, you have to make sure the driving force behind your thought leadership blog posts is to provide your readers with knowledge they can’t find anywhere else. Make sure it’s the sort of insight that can better their lives and help them look to you next time they have a question.
Look through the products or services you offer and figure out what your customers might be asking concerning your offerings at each stage of the funnel. For example, a top of the funnel reader might be asking themselves: “Why do I need a marketing strategy for my business?” Building a blog post around that will not only help answer their question, but it will help your business stand out as a great solution to their problem.
Each time you repeat the process of answering questions that potential customers have, you’re building your authority. As you add new pages to your website with each subsequent question answered, you create a cache of information for future customers to draw on.
Guest posting for thought leadership
Guest posting on other blogs is a great way to get your name out there and help spread the word about your company. Getting started can be difficult and time-consuming, but it pays off in the long run. You should research relevant blogs around your industry and find a few that would be a really good fit for the information you have to offer.
Then, you can reach out to those websites with an introduction and an illustration of how you can contribute to their website. Again, this is all about adding value for both the hosts and their audience. Guest posting isn’t about furthering your own agenda. The clout will come as you continue to add value.
Blogging – both for yourself and others – is a simple and cost-effective way to help market and grow your digital marketing agency.
Videos
According to HubSpot, video content on your landing page can increase conversion rates by 80%. That number alone is a huge draw to start incorporating video into your marketing strategy!
If you’re not sure where to start with your video marketing, don’t worry! That same article outlines 12 types of marketing videos:
- Demo videos
- Brand videos
- Event videos
- Expert interviews
- Educational or how-to videos
- Explainer videos
- Animated videos
- Case study and customer testimonial videos
- Live videos
- Virtual reality (VR) videos
- Personalized messages
Depending on your end goal, any number of these options might be right for you as you work on marketing your marketing agency. And with the ever-increasing quality of cell phone cameras, the ability to direct and create your own in-house videos is more accessible than ever.
While incorporating video into your marketing strategy might take some time and effort, the potential payout of reaching a more engaged audience with your content is worth the work.
If you already have stellar video content but need help promoting it, WordStream has some great tips you can use.
Speaking engagements
Public speaking can be scary to think about. In fact, the fear of public speaking affects about 73% of the population. So if the thought of getting up in front of a group of your peers, or even complete strangers, causes major anxiety, you’re not alone.
But, we think you should do it anyway. Speaking engagements are a great way to add value to your audience, build yourself as an authority in your field, create content, and spread the word about your business.
Julie Ewald, Impessa’s CEO, says, “A quality, informative, helpful presentation is great repurposable content. If it’s recorded, you can make a video or transcribe the audio to develop books, ebooks, and blog posts. The deck could be adapted to being a stand-alone slideshare or the images could become part of an infographic. There are many options for adapting a presentation into authoritative thought leadership content, which will cut down on the overall cost and effort for content production while keeping the quality high.”
Impressa has gained clients based on certain topics of interest Julie has presented on at various conferences. We’ve also converted clients based on content that has been adapted from those presentations.
Social media engagement
We can all agree it’s important to be present on social media. 42 percent of the world’s population is “social,” and the numbers are going up as we speak. With 3.2 billion users, social networks can bring some serious traction if you know what you’re doing.
We’re talking about getting engagement with relevant information and consistent activity on the channels where your target audience spends the most time Engaging with your audience is a great way to build relationships. You can suggest tips, offer advice, and build your company up as a leader in your industry.
Be proactive in encouraging people to gather up around your brand. You can respond to direct messages, comments, and retweets, and even engage with like-minded brands on social media by commenting on their posts or sharing their content to your page. Try any strategy that makes sense to your company and core values.
There are also social listening tools you can use to help determine what your audience is saying about you on social media and to help figure out their pain points. The right social listening tools can help you answer questions being asked about your company or your industry, address disgruntled customers, and solve pain points related to your niche.
Engaging people using social media takes some time, but it’s a great way to establish your company as responsive, insightful, and relevant. Better yet, you can do it without spending a ton of money and still see a big ROI.
Putting together a marketing strategy
Does this sound overwhelming? It can be. Marketing your marketing agency is no small task, and while it shouldn’t be taken lightly, it’s more than doable if you have the right marketing strategy in place. Pretty much what you’re doing for your clients, but for your own company.
Putting together an individually tailored strategy to help market your marketing agency is a fool-proof way to accomplish your goals on your budget. Check out this helpful checklist if you want to make sure you’re on the right path!
