Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. Over 90 percent of marketers use content marketing to attract and capture leads. However, only 41 percent of B2B Marketers have a …
HubSpot’s marketing subscription was designed to accommodate a wide variety of industries and businesses. It will rock your marketing regardless of what you sell or who your target audience is.
With a tight budget and a desire to get the most out of your inbound marketing efforts, it’s hard to know where to start when you want to market your marketing agency. We’ve been there! So we came up with a list of great ways to get the best ROI for your money.
When it comes to modern marketing, good copywriting is at the core of nearly every business seeking to take advantage of their online opportunities.
Paying by the word used to make sense. In fact, it used to be the standard. Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing. But for most in the age of the Internet, where the …
In order to choose the best inbound marketing agency for your B2B technology company, you need to understand what inbound marketing is. Simply put, inbound marketing uses helpful and relevant content to attract the right audience to your business.
Spoiler alert: Nope! Search engines used to need a bit of direction to find new sites, but, fortunately, this isn’t the case anymore. Search engines have evolved; they crawl the web, follow links, and find you. You can help them along by getting out there and spreading the word about your new site, as those links make you easier to …
For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right? Ehh… Not so much.
If you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency. But finding the right content agency is a whole different story.
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.