A quick & dirty marketing strategy roadmap

Julie Ewald content marketing, digital marketing Leave a Comment

Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach–putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, …

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5 essential tips for content marketing strategy for your startup

Julie Ewald content marketing, content strategy, digital marketing Leave a Comment

Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing …

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8 pieces of a successful blog post

Julie Ewald blogging, digital marketing Leave a Comment

About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn’t want to be “upsold” on “extras,” and he insisted that I describe …

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What is content strategy?

John Gorman content marketing, content strategy, digital marketing Leave a Comment

Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever …

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What is an inbound marketing agency?

Ebarak Hossain digital marketing, inbound marketing Leave a Comment

Before understanding what an inbound marketing agency is, we need to know what actually is inbound marketing. Even after several years of its existence in the marketing world, many marketers are still skeptical about its effectiveness and certainty. This is mainly because they are afraid of disruption that this transition may cause to their currently working system.

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Are you gambling with your digital content creation?

Julie Ewald content marketing, digital marketing Leave a Comment

Before I begin, some of you are gambling when it comes to your digital content–and you know you are. So stop it! Even if you feel like you’re getting lucky right now, that isn’t to say you wouldn’t be winning even bigger, more consistently if you’d start playing the odds instead of just rolling the dice and crossing your fingers.

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10 Incredible tools for building your digital content strategy

Julie Ewald content marketing, digital marketing Leave a Comment

If you’ve been paying any attentions to some of our previous blog posts (or recent webinar), you certainly know you need a digital content strategy. You probably are all kinds of on board with the idea, as you don’t want to be wasting your money to create, publish, and promote content for less than optimal ROI. But if you’re like a …