In this episode of All-Bounded Awesomeness, host Julie interviews acclaimed marketing consultant and author, Mark Schafer, about his latest book, “Belonging to the Brand.” Mark shares how most business communities fail because they focus on selling to customers rather than building genuine relationships with them. Instead, Mark offers a fresh perspective on brand communities, emphasizing the importance of creating an emotional connection with customers through shared beliefs and values. Julie and Mark discuss the power of community and how brands can use it to foster loyalty and advocacy.
EP03: How Value-Based Pricing and Customer Feedback Can Strengthen Agency Relationships and Accelerate Sales with Max Traylor
In this episode of the Allbound Awesomeness podcast, host Julie Ewald interviews Max Traylor, author of The Agency Survival Guide and host of the Beers with Max podcast. Max works with agencies to help them productize their consulting services for greater impact and less effort. He shares how he got into marketing and started his own agency at a young age, and also discusses the importance of building a business around your personal life.
EP01: Is gated content still working in 2023 with Teodora Pirciu
Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
Content strategy trends: what content works on social media in 2023
Creating content in 2023 is challenging, and increasing content ROI will depend on how realistic and up-to-date your content strategy is. Think about it. AI can now generate text, images, videos, and code, making it cheap and easy for anyone to write a blog post or try to “go viral” with social media posts suggested by tools like ChatGPT.
Your first step to a Marketing Strategy Roadmap: The Brand Blueprint
As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world. You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…
5 things marketing agencies and consultancies can do to counter the COVID-19 crisis
COVID-19 has a significant social and economic impact on people, businesses, organizations all over the world. As an agency owner, you are likely feeling some of this impact, and if not you, your clients. What should you be doing in these difficult times?
What is content strategy?
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
Are you gambling with your digital content creation?
Even though you might feel like you’re getting lucky just rolling the dice with your digital content, who’s to say you wouldn’t be winning bigger and more consistently if you started playing the odds?
The #1 B2B content marketing strategy fail
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
The truth about developing a content strategy for your clients
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
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