In this episode, we are joined by John McGreevy, a freelance copywriter and email strategist who helps SaaS companies be less boring. John shares his dislike for marketing emails and explains why he chose this niche in his copywriting career. He discusses the frustration of badly written, boring, and thoughtless marketing emails, and how he unsubscribes from most of them. Despite his initial aversion to email copywriting, John reveals that he eventually realized the potential and importance of well-crafted and engaging emails. Tune in to learn more about John’s perspective on email marketing and how he brings creativity to this often mundane task.
In this episode of the Allbound Awesomeness Podcast, host and CEO of Impressa Solutions, Julie Ewald, interviews Kevin Rowe, founder of PureLink, an enterprise link-building solution, and a product-focused SEO. Kevin discusses his passion for ocean plastic pollution and how he is raising awareness in the SEO community through his SEOcean initiative. He also shares his expertise in developing world-class SEO and link-building programs for enterprise clients, including Hyatt Hotels, Kaplan University, and Coca-Cola. Listeners can expect to gain insights into effective inbound and outbound marketing and sales strategies.
In this episode of the Allbound Awesomeness podcast, host Julie Ewald Interviews Trevor Park, VP of Marketing for Rent Dynamics. Julie introduces Trevor and his background, discussing his focus on connecting people and providing access to reliable data, strategic solutions, and world-class support. They also talk about Trevor’s personal life, his love for exploring new parts of the Pacific Northwest, and trying new tequilas with his wife and their new baby, Ella. Julie and Trevor discuss current marketing trends and Trevor’s latest endeavor, Dynamic Insights.
In this episode of All-Bounded Awesomeness, host Julie interviews acclaimed marketing consultant and author, Mark Schafer, about his latest book, “Belonging to the Brand.” Mark shares how most business communities fail because they focus on selling to customers rather than building genuine relationships with them. Instead, Mark offers a fresh perspective on brand communities, emphasizing the importance of creating an emotional connection with customers through shared beliefs and values. Julie and Mark discuss the power of community and how brands can use it to foster loyalty and advocacy.
In this episode of the Allbound Awesomeness podcast, host Julie Ewald interviews Max Traylor, author of The Agency Survival Guide and host of the Beers with Max podcast. Max works with agencies to help them productize their consulting services for greater impact and less effort. He shares how he got into marketing and started his own agency at a young age, and also discusses the importance of building a business around your personal life.
Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
Creating content in 2023 is challenging, and increasing content ROI will depend on how realistic and up-to-date your content strategy is. Think about it. AI can now generate text, images, videos, and code, making it cheap and easy for anyone to write a blog post or try to “go viral” with social media posts suggested by tools like ChatGPT.
As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world. You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…
COVID-19 has a significant social and economic impact on people, businesses, organizations all over the world. As an agency owner, you are likely feeling some of this impact, and if not you, your clients. What should you be doing in these difficult times?
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
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