As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world. You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…
5 things marketing agencies and consultancies can do to counter the COVID-19 crisis
COVID-19 has a significant social and economic impact on people, businesses, organizations all over the world. As an agency owner, you are likely feeling some of this impact, and if not you, your clients. What should you be doing in these difficult times?
What is content strategy?
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
Are you gambling with your digital content creation?
Even though you might feel like you’re getting lucky just rolling the dice with your digital content, who’s to say you wouldn’t be winning bigger and more consistently if you started playing the odds?
The #1 B2B content marketing strategy fail
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
The truth about developing a content strategy for your clients
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?
The buyer’s journey isn’t linear anymore
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.