Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come.
A social media mistake your business might be making
For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right? Ehh… Not so much.
Are you gambling with your digital content creation?
Even though you might feel like you’re getting lucky just rolling the dice with your digital content, who’s to say you wouldn’t be winning bigger and more consistently if you started playing the odds?
The #1 B2B content marketing strategy fail
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button. And now… you wait for magic to happen, right? Wrong.
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