When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationships with potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches.
Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?
We are big fans of white papers, but when we recommend them to a lot of our clients, they have a so many questions. Mainly because they don’t know what white papers are.
Before I begin, some of you are gambling when it comes to your digital content–and you know you are. So stop it! Even if you feel like you’re getting lucky right now, that isn’t to say you wouldn’t be winning even bigger, more consistently if you’d start playing the odds instead of just rolling the dice and crossing your fingers.
If you’ve been paying any attentions to some of our previous blog posts (or recent webinar), you certainly know you need a digital content strategy. You probably are all kinds of on board with the idea, as you don’t want to be wasting your money to create, publish, and promote content for less than optimal ROI. But if you’re like a lot of the strategy-less folks we meet, you intend to keep tossing content out there without a plan because developing a proper content strategy doesn’t seem easy.
Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.
A lot of folks have interesting ideas about what content strategy is or is not. That’s why I’m laying down a really quick crash course right here.
Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:
I can’t believe I need to say it, but a Facebook page is NOT an alternative to a website for your business! That Facebook page was sure easy to make, and maybe it even has some activity, but it’s not a replacement for a regular website. Why?
So, do you need SEO? For some businesses, the answer is “no.”
I think I heard a few jaws hit the floor!