Best B2B marketing blog ever.
So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button.
And now… you wait for magic to happen, right? Wrong.
Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.
Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer.
The problem? It was non-adaptive.
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?Read More
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.
So, you’re not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you’re just ticking off boxes and doing what you think you’re supposed to be doing with no thought to how your various attempts are supposed to work together. But don’t worry! With smarter strategy and inbound, it’s totally fixable.
Should I blog around the holidays? It’s the top question many marketers ask once Black Friday and Cyber Monday have passed.