What is Content Strategy main image; company meeting

What is content strategy?

John Gorman content marketing, content strategy, digital marketing Leave a Comment

Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it’s been developed and approved.

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What is an Inbound Marketing agency main image; people having a meetingwoman standing in the middle listening to another woman talking

What is an inbound marketing agency?

Ebarak Hossain digital marketing, inbound marketing Leave a Comment

Before understanding what an inbound marketing agency is, we need to know what actually is inbound marketing. Even after several years of its existence in the marketing world, many marketers are still skeptical about its effectiveness and certainty. This is mainly because they are afraid of disruption that this transition may cause to their currently working system.

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Don't create Business Marketing material first main image; booklets spread on grey top

Don’t create business marketing material first

Julie Ewald content marketing, content strategy Leave a Comment

We’ve met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material–think brochures, spec sheets, and anything else you’d put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to be done before everything else, which is a horrible approach.

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Are you gambling with your Digital Content creation main image; colored wheel with different image choices, man holding his head sitting on the steps another man about to spin the wheel

Are you gambling with your digital content creation?

Julie Ewald content marketing, digital marketing Leave a Comment

Before I begin, some of you are gambling when it comes to your digital content–and you know you are. So stop it! Even if you feel like you’re getting lucky right now, that isn’t to say you wouldn’t be winning even bigger, more consistently if you’d start playing the odds instead of just rolling the dice and crossing your fingers.

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Incredible tools for building your digital content strategy main image; hand with watch, cogs

10 Incredible tools for building your digital content strategy

Julie Ewald content marketing, digital marketing Leave a Comment

If you’ve been paying any attentions to some of our previous blog posts (or recent webinar), you certainly know you need a digital content strategy. You probably are all kinds of on board with the idea, as you don’t want to be wasting your money to create, publish, and promote content for less than optimal ROI. But if you’re like a lot of the strategy-less folks we meet, you intend to keep tossing content out there without a plan because developing a proper content strategy doesn’t seem easy.

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Which SEO audit tool is best main image; wrench fixing the bolt of letter O of SEO line graph and speedometer

Which SEO audit tool is best?

Michael Currey content strategy, SEO Leave a Comment

Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend  Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.

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