Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.
The content journey: How to guide your buyer through the sales funnel
Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.
New website, who dis
Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.
5 B2B lead nurturing best practices to implement ASAP
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer.
The problem? It was non-adaptive.
The truth about developing a content strategy for your clients
When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?Read More
The buyer’s journey isn’t linear anymore
Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.
6 inbound marketing tactics for exponential ROI
So, you’re not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you’re just ticking off boxes and doing what you think you’re supposed to be doing with no thought to how your various attempts are supposed to work together. But don’t worry! With smarter strategy and inbound, it’s totally fixable.
Should you still blog around the holidays?
Should I blog around the holidays? It’s the top question many marketers ask once Black Friday and Cyber Monday have passed.
Why topic clusters are essential to your digital strategy
When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.
10 best tools for remote content marketing teams
Team Impressa is a 100% digital team, which means that all of our collaboration has to be done online. When it comes to things like blog posts and social media content, that’s not terribly complicated. But how do we keep everyone on the same page when we’re working on more complex projects like website redesigns and in-depth ebooks or white papers?