The Impressa blog

Best B2B marketing blog ever.

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The content journey: How to guide your buyer through the sales funnel

Jonathan Powell April 29, 2019 blogging, content marketing, content strategy, inbound marketing, marketing strategy Leave a Comment

Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.

The content journey: How to guide your buyer through the sales funnel

Jonathan Powell April 29, 2019 content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

Modern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used to be – much of it thanks to the Internet.

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New website, who dis

Julie Ewald March 28, 2019 digital marketing, marketing strategy 1 Comment

Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.

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5 B2B lead nurturing best practices to implement ASAP

Dara Carr February 7, 2019 inbound marketing, lead nurturing Leave a Comment

In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer.

The problem? It was non-adaptive.

The truth about developing a content strategy for your clients

Julie Ewald January 28, 2019 content strategy, marketing strategy Leave a Comment

When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?Read More

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The buyer’s journey isn’t linear anymore

Teodora Piriciu January 18, 2019 inbound marketing, marketing strategy Leave a Comment

Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.

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6 inbound marketing tactics for exponential ROI

Lauren Kleyer January 11, 2019 inbound marketing, SEO Leave a Comment

So, you’re not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you’re just ticking off boxes and doing what you think you’re supposed to be doing with no thought to how your various attempts are supposed to work together. But don’t worry! With smarter strategy and inbound, it’s totally fixable.