In this episode, we are joined by John McGreevy, a freelance copywriter and email strategist who helps SaaS companies be less boring. John shares his dislike for marketing emails and explains why he chose this niche in his copywriting career. He discusses the frustration of badly written, boring, and thoughtless marketing emails, and how he unsubscribes from most of them. Despite his initial aversion to email copywriting, John reveals that he eventually realized the potential and importance of well-crafted and engaging emails. Tune in to learn more about John’s perspective on email marketing and how he brings creativity to this often mundane task.
In this episode of the Allbound Awesomeness Podcast, host and CEO of Impressa Solutions, Julie Ewald, interviews Kevin Rowe, founder of PureLink, an enterprise link-building solution, and a product-focused SEO. Kevin discusses his passion for ocean plastic pollution and how he is raising awareness in the SEO community through his SEOcean initiative. He also shares his expertise in developing world-class SEO and link-building programs for enterprise clients, including Hyatt Hotels, Kaplan University, and Coca-Cola. Listeners can expect to gain insights into effective inbound and outbound marketing and sales strategies.
In this episode of the Allbound Awesomeness podcast, host Julie Ewald Interviews Trevor Park, VP of Marketing for Rent Dynamics. Julie introduces Trevor and his background, discussing his focus on connecting people and providing access to reliable data, strategic solutions, and world-class support. They also talk about Trevor’s personal life, his love for exploring new parts of the Pacific Northwest, and trying new tequilas with his wife and their new baby, Ella. Julie and Trevor discuss current marketing trends and Trevor’s latest endeavor, Dynamic Insights.
This episode of Allbound Awesomeness features Julie Ewald and Chris Tweten discussing good search engine optimization practices. Chris is the founder of Spacebar Collective, an ethical SEO agency based in Vancouver Island, Canada. They talk about the type of clients Spacebar Collective works with. Chris also talks about his role at the agency, which is split evenly with his wife. The episode provides useful insights for anyone interested in SEO.
In this episode of All-Bounded Awesomeness, host Julie interviews acclaimed marketing consultant and author, Mark Schafer, about his latest book, “Belonging to the Brand.” Mark shares how most business communities fail because they focus on selling to customers rather than building genuine relationships with them. Instead, Mark offers a fresh perspective on brand communities, emphasizing the importance of creating an emotional connection with customers through shared beliefs and values. Julie and Mark discuss the power of community and how brands can use it to foster loyalty and advocacy.
In this episode of the Allbound Awesomeness podcast, host Julie Ewald interviews Max Traylor, author of The Agency Survival Guide and host of the Beers with Max podcast. Max works with agencies to help them productize their consulting services for greater impact and less effort. He shares how he got into marketing and started his own agency at a young age, and also discusses the importance of building a business around your personal life.
Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
If you’re looking to drive relevant traffic, generate leads, and increase revenue, an inbound marketing agency might be the perfect partner for your business. But what is it exactly, and how do you find the right one for your brand?
Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. Over 90 percent of marketers use content marketing to attract and capture leads. However, only 41 percent of B2B Marketers have a
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
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