Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. Over 90 percent of marketers use content marketing to attract and capture leads. However, only 41 percent of B2B Marketers have a …
In order to choose the best inbound marketing agency for your B2B technology company, you need to understand what inbound marketing is. Simply put, inbound marketing uses helpful and relevant content to attract the right audience to your business.
Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal. With so many buzzwords floating around B2B content strategy, it’s no wonder why many businesses fall short of expectations when creating and promoting content.
Team Impressa is on a campaign to get all our shenanigans sorted as we inch closer to our seven-year anniversary. With this, we finally stopped doing the same “do as I say, not as I do” BS so many marketers are guilty of.
When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.
Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach–putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, …
Yep. All. Blogging is a perfect companion to every campaign in one capacity or another. How?
Having a strategy for your content is imperative to its success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing …
As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you’ll have an article delivered to you! I know, I’m making these content writing services seem pretty darn nice, right?
About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn’t want to be “upsold” on “extras,” and he insisted that I describe …