Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
5 Marketing automation tips for successful B2B tech companies
Marketing automation platforms like HubSpot make B2B tech marketing a breeze. But, you need to make full use of the platform to add value to your marketing.
What’s the deal with white papers?!
B2B tech marketing can’t thrive on blog posts and infographics alone. While short-form content is essential in any content marketing strategy, it’s not enough to generate the type of engagement necessary when selling tech products. You need heavier content that describes pain points, teaches and suggests solutions based on substantial research and documentation — content like white papers. White paper
Copywriting tips for killer content
When it comes to modern marketing, good copywriting is at the core of nearly every business seeking to take advantage of their online opportunities.