Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
Copywriting tips for killer content
When it comes to modern marketing, good copywriting is at the core of nearly every business seeking to take advantage of their online opportunities.