Today we’re going to dive into the world of B2B content marketing and chat specifically about gated content. It’s been a pretty common lead generation technique in the past, but we’re starting to question if it’s as effective as it used to be, especially when it comes to getting contact information from those important decision-makers.
Tips for finding a content agency
If you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency. But finding the right content agency is a whole different story.