Magician hand reaching out from computer turning user's head into rabbit head custom illustration: btb content marketing main image

The #1 B2B content marketing strategy fail

Jonathan Powell content marketing, content strategy, digital marketing, marketing strategy Leave a Comment

So, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound strategy and sure to give readers what they’re looking for. You click that faithful “Publish” button.

And now… you wait for magic to happen, right? Wrong.

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