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Blog marketing strategy: How often should you publish?

Dara Carr September 3, 2019 blogging, content strategy Leave a Comment

As marketers turn their attention to more engaging and interactive content, like video and live stream, it begs the question: is blogging still an essential part of your B2B content marketing strategy?

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Don’t create business marketing material first

Julie Ewald August 21, 2019 content marketing, content strategy Leave a Comment

Thinking about rebranding? Or maybe you’re still in the process of creating a brand for your business. Either way, never create B2B business marketing materials before laying out your Brand Blueprint.

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Copywriting tips for killer content

Jonathan Powell August 20, 2019 blogging, content marketing, content strategy, digital marketing Leave a Comment

When it comes to modern marketing, good copywriting is at the core of nearly every business seeking to take advantage of their online opportunities.

Why you shouldn’t pay per word for your content

Jonathan Powell August 5, 2019 blogging, content marketing, content strategy, digital marketing Leave a Comment

Paying by the word used to make sense. In fact, it used to be the standard.

Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing.

But for most in the age of the Internet, where the bar for professional writing has significantly lowered and quantity over quality often reigns supreme, it simply doesn’t work on a universal level anymore.Read More

What is an inbound marketing agency?

Lauren Kleyer July 26, 2019 digital marketing, inbound marketing Leave a Comment

In order to choose the best inbound marketing agency for your B2B technology company, you need to understand what inbound marketing is. Simply put, inbound marketing uses helpful and relevant content to attract the right audience to your business.

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5 B2B lead nurturing tips for HubSpot newbies

Teodora Pirciu July 4, 2019 inbound marketing, lead nurturing Leave a Comment

After learning that marketing automation can do miracles for B2B lead nurturing, you decided to use HubSpot to engage with your leads and prepare them for sales. Congratulations, this is the type of investment that can take your marketing efforts to the next level and increase ROI significantly.

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A Facebook page is NOT an alternative to a website

Jonathan Powell July 2, 2019 branding, content strategy, marketing strategy, social media Leave a Comment

When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up.

Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason to skip out on having an actual website. But let’s make one thing perfectly clear: A Facebook page is NOT an alternative to a website.

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5 reasons your business needs a blog marketing strategy in 2019

Julie Ewald June 23, 2019 blogging, content marketing, content strategy, SEO Leave a Comment

Whether you’re selling products or services, online or off, your business can benefit from a blog greatly. But, simply tossing some blog posts in WordPress won’t do the trick. Blogging doesn’t have that much in common with Field of Dreams. Just because you publish doesn’t mean they’ll come. Read More

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Do you ever need a search engine submission service?

Lauren Kleyer June 20, 2019 digital marketing, SEO Leave a Comment

Spoiler alert: Nope!

Search engines used to need a bit of direction to find new sites, but, fortunately, this isn’t the case anymore. Search engines have evolved; they crawl the web, follow links, and find you. You can help them along by getting out there and spreading the word about your new site, as those links make you easier to find.

A social media mistake your business might be making

Jonathan Powell June 18, 2019 branding, content strategy, digital marketing, marketing strategy, social media Leave a Comment

For many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and you’re all set to grow your audience and make a bunch of that Internet money, right?

Ehh… Not so much.