When it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI on digital ads, a direct connection to customers, and a user base in the billions, it also has one particularly alluring feature: it’s free to set up.
Unfortunately, many businesses also confuse that effectiveness (cost or otherwise) with a reason to skip out on having an actual website. But let’s make one thing perfectly clear: A Facebook page is NOT an alternative to a website.
