Every once in a while, the question pops up: do tech companies need SEO to get new clients? At first glance, the answer is YES, as search engine optimization is one of the pillars of B2B marketing. It’s pretty hard to build a business and a brand when Google isn’t on your side.
Paying by the word used to make sense. In fact, it used to be the standard.
Driven by an upswing in print’s popularity, newspapers, magazines, and other physical media used it to appropriate length – its generous per-word rate was meant to accommodate both high-level talent and thoughtful editing.
But for most in the age of the Internet, where the bar for professional writing has significantly lowered and quantity over quality often reigns supreme, it simply doesn’t work on a universal level anymore.Read More